FERRARI IN INDIA

FERRARI MAKING ITS DEBUT IN INDIA 

FERRARI, the Italian sports car brand which is a part of Italy's largest car company Fiat Auto, is all set to roll on the Indian roads by making its debut and launching its most popular Italian sports cars in the Indian market soon. The speed sensation Ferrari will be rolled-out in the country in the price bracket of Rs 2.27-Rs 3.37 crore.

 

The Ferrari range which is to be sold in India will include :

the “California” priced at Rs 2.2 crore*,

the “458 Italia” at Rs 2.56 crore* and

 the “99GTB Fiorano”, tagged at Rs 3.37 crore*.

*All prices will be ex-showroom Delhi.

Ferrari's latest model the “FF”, which was unveiled at the Geneva Motor Show earlier this month, will also be available. Its global price has not been announced yet.

All the four models will be open to order once the Ferrari dealerships are opened in India.

Ferrari has entered into an agreement with India's Shreyans  group for importing and selling these cars in the country by mid of this year. The company will soon start its first showroom in the National Capital, followed by another showroom in Mumbai later this year.

The Shreyans Group is involved in luxury retail in India, with interests in products such as yachts, super bikes, fashion articles and jewellery, besides cars.

The first Ferrari dealership will be opened in the capital soon and a second one is slated to open in Mumbai in the second half of 2011.

Mr. Ashish Chordia, Chairman of Shreyans Group, said in a recent statement, " We are proud to announce the partnership with Ferrari . This brand represents for us the epitome of success and we are proud to partner with one of the world's most desired brand.”

“We will be looking at pan India presence in the long term, but initial sales will begin only in Delhi and Mumbai. We would be incurring an expenditure of $27 million for establishing dealers and service network in India. We don't have any sales projection for the Indian market, but are looking at gaining leadership position in the sports car segment" ,Chordia added.

The newly set-up entity will be operating independently in the Indian market, without having any association with its parent’s other subsidiary (Fiat Auto) in the country.